| Top 5 US bank Credit Card division – Audience: 400 telephone CSRs: Driving growth in a maturing market
Number of product launches are driven by the need to innovate, and to increase revenue from existing clients |
Cross-sell of new higher margin products onto cards – identity theft protection, credit defense etc.
Established sales team has never sold these products |
The skills of “asking for the sale” showed statistically significant changes (test group / pilot group)
Practice in overcoming objections and achieve sales objectives |
