| Greater focus on “local market presence” prompts increased hiring -- race to seize market share
Priority on winning new relationships and strengthening relationships with current small business customers |
Measurably accelerating the ramp-up of new hires
Ensure initial orientation investment in sales training and product knowledge is being fully realized
Customers are cynical and guarded |
Top 5 US bank – Audience: 400 newly hired Small Business bankers, and later 500 existing SB bankers; 1,300 Premier Bankers
Significant changes in a) asking questions that go beyond gathering facts b) transitioning to the product offer
Used for a “green belt” project |
